What does “Craft Cider” mean?
Craft is a term which has emerged from the beer industry. As the cider industry often sees itself as the poor cousin of the beer industry, undecided between volume and value, certain parts of the cider industry have aped the beer industry. Nothing wrong with that. Thing is what does craft actually mean? Is Brewdog a craft brewery any longer? Some argue that craft is about style rather than size and some argue that it should be about size only. What ever it is you can find many people’s views scattered all over media, often guided by their background interests and direction. And there’s nothing wrong with that – everyone is entitled to an opinion. Craft ciders however may not be what some expect. There is no UK definition on the level of fresh fruit or concentrate apart from the minimum 35% juice or concentrate to be included in ‘craft’ ciders.
Because of the lack of clarity and understanding about what the term is then Cider Is Wine tends not to use the term ‘craft’ to describe a style of cider. What we do know is that producers who work with Cider Is Wine and use its hologram ferment their ciders and pears exclusively from fresh apples and/or pears (not-from-concentrate). Some times it good to know just where you stand.