Eden Speciality Ciders, Willie Smiths, Once Upon A Tree
Cider Is Wine Gains Momentum: 3 new members for consumer-focused producers alliance
Following a highly successful London Wine Fair exhibition and the level of trade engagement generated during the show, 3 new cideries have committed membership to Cider Is Wine:
• Eden Speciality Ciders (Vermont USA)
• Willie Smiths Organic Ciders (Huon Valley, Tasmania)
• Once Upon A Tree (Ledbury UK)
Cider is Wine is a trade alliance of quality cidermakers set up to inform consumers that not all ciders are the same. Its active marketing and promotion gives voice to those cidermakers who follow traditional production methods using locally grown 100% freshly-pressed apple (or pear) juice without any concentrate content.
Says Alistair Morrell, Cider is Wine CEO: “London Wine Fair saw over 350 trade visitors buying into the idea of a new quality cider category focusing on offering the choice to consumers of 100% apple and/or pear juice ciders and perries, not made from concentrate. Producers joining Cider Is Wine see the benefit of cost-effective marketing and promotion in the valuable UK market. We are delighted to welcome these three quality cidermakers into the Cider Is Wine alliance.”
Eden Speciality Ciders grow 35 different varieties of apples produced biodynamically. Their speciality ciders reflect the cold winter climate and apple heritage of northern New England. They produce in low intervention ways similar to that of natural winemaking, pressing and fermenting just once per year.
Eleanor Leger, co-founder and owner of Eden commented:
“Cider Is Wine is a unique concept which helps change consumer perceptions of what quality ciders are all about and symbolise the quality that Eden Speciality Ciders bring to the market. The world of ciders is as interesting and freely expressive as the wine world and Eden Speciality Ciders uses its environment to represent the Vermont terroir in similar ways that a winemaker might.”
Willie Smiths Organic Ciders have been growing apples for four generations in Tasmania. They have 115 hectares of apples, battling through many tough natural difficulties along the way. Today they produce a range of high quality natural ciders from many different varieties, produced in similar ways to wine.
Sam Reid, General Manager of Willie Smiths Organic Ciders added:
‘Willie Smiths orchards have been certified organic since 1997. Located in the Huon Valley, Tasmania, its air has been measured as the cleanest in the world. We aim to bring that same purity to our organic ciders. Cider Is Wine helps focus consumers and the trade on the wonderful terroir and flavour expressions of low intervention cidermaking.”
Once Upon A Tree started producing ciders in 2007 and evolved into a multi award-winning cider and perry producer from the centre of the slow food movement in Ledbury Herefordshire.
Simon Day Production Director of Once Upon A Tree enthused:
“We have been making pure low intervention ciders for over 12 years here in the heart of cider making country in Herefordshire. The different varieties and terroir of our locality create unique flavours and experiences for consumers looking for something different. Cider Is Wine helps magnify that many-fold and allows cider to aspire to re-take its rightful place alongside wine as a high quality alcoholic drink.”
Cider Is Wine is an alliance, which brings together the finest global cider and perry producers around the same essential production values used in winemaking – except made from 100% apples or 100% pears. Ciders and perries are every bit as diverse, artisanal and natural as wines, as well as generally lower in alcohol!
Launched in late 2018, the protocol-based Cider is Wine alliance perfectly reflects the significant growth in the number of consumers seeking more authentic, naturally-produced foods from artisan producers, and has been created to combine the power of many smaller producers with one message, as found in the alliance’s strapline: ‘Passion’, ‘Pride’, ‘Satisfaction’ being the hallmarks of the member producers who seek to produce a more natural cider, which can be appreciated in the same way as a fine wine.
With a Waitrose survey recently highlighting artisan cider as one of the key trends for 2019, it’s the perfect time to join the initiative and help the world discover the benefits of your brand.