Add 25% Tariffs & Improve the Nation’s Health


With the news that millions of the most popular wines could disappear from UK supermarket shelves and pubs after Liz Truss, Trade Secretary, proposed a 25% tariff on all wine imports from the United States, Cider Is Wine, champion of 100% juice, not-from-concentrate ciders, perries and fruit wines sector, can provide a degree of reassurance that there is much to gain..

America’s loss can be the UK’s gain!

Some in the drinks trade have suggested that we need to put pressure on key US politicians, in order to mitigate.

Cider Is Wine advocates a less adversarial approach.

Let’s drink something else that’s just as wholesome, if not more so, genuinely artisan, typically half the alcohol of grape wine, and goes terrifically well with food: like ciders, perries and fruit wines fermented exclusively from fresh apples, pears and fruits – drinks that are a great demonstration of a producer’s passion, skill and commitment, and deserving of consumer appreciation.

Consumers don’t need to have such a limited definition of wine, as only being from grapes. After all, the Cambridge English dictionary defines wine as being¬†any¬†alcoholic drink obtained from fruit of flowers.

Alistair Morrell, Chief Cider Officer at Cider Is Wine, commented “By opening up our drinks horizons – a journey I embarked on myself some 3 years ago – these proposed 25% tariffs become less scary. In fact, Liz Truss can implement these tariffs without fear of depriving consumers of quality drinks. Indeed, she could use it to promote the UK’s 100% juice cider, perry and fruit wine industry. The added bonus is they are typically half the alcohol of a bottle of wine, contributing to the health of the nation, too. Double bubble in more senses than one!”

A recent tasting organised by the International Wine and Spirit Competition awarded just short of 50 medals from 109 entrants in the inaugural 100% juice, not-from-concentrate tasting. Judged by a panel of wine and drinks experts, some of the commentary could have been from the most flowery of wine commentators.

With 99.5% (WSTA) of wine imported, and yet 40% (Westons) of the world’s cider industry being in the UK, it makes sense for us Brits to appreciate the real deal in ciders once more.

Why should it matter if we lose some imports of grape wine when there is a whole new drinks area to discover?

Ciders, perries and fruit wines made as wine, and appreciated just as much!

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